People Love Stuff They Already Know - Deepstash

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Why Do We Even Listen to New Music? | Pitchfork

People Love Stuff They Already Know

People can get angry, even riotous when they are presented with something they don’t know or recognize.

Much before the phrase ‘confirmation bias’ became mainstream, most of us have been practising it in the things we like, be it clothing brands, beauty ideas or music. We all are trapped in the echo chambers where we love the things we know well, just because they are familiar, and therefore lovable.

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