• Around the age of 30-35, when people have settled into life, the music stops being something to experience, and more of something to remember.
• Listening to new music can be a ‘risky’ way to invest your time and attention, as you may or may not like it. Most people who are adults or in the middle ages have their younger days packed nicely in a playlist, having all that they could possibly need in terms of music.

People can get angry, even riotous when they are presented with something they don’t know or recognize.

Much before the phrase ‘confirmation bias’ became mainstream, most of us have been practising it in the things we like, be it clothing brands, beauty ideas or music. We all are trapped in the echo chambers where we love the things we know well, just because they are familiar, and therefore lovable.