People can take time to examine the problem or issue, and provide their input, something which isn’t possible in meetings.
Writing forces individuals and teams to think clearly and participate in a productive discussion. Writing also invites people to rectify mistakes, and point out gaps in the idea. Added opinions, suggestions and corrections are a good thing for the project or the main idea.
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Leonardo da Vinci's creative process
How to approach problem-solving like da Vinci
The importance of curiosity and observation
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