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The peak-end rule
Is a cognitive bias that impacts how people remember past events.
We don’t remember experiences accurately. Rather, we tend to recall the highlights and how things end. This applies for both positive and negatives experiences.
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Taking advantage of the Peak-end rule
- End on a high note: to make better memories, always consider how you will end an experience.
- More peaks, more memories: getting out there, even if it hurts, can create lasting memories if it leads to an intense payoff.
- Small bursts will do: we don’t nee...
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Other curated ideas on this topic:
Our negative interpretation of current events
In Western culture, people tend to interpret current events negatively, while we tend to remember the positive experiences of the past.
Frightening things have happened in the past too and before the current pandemic, the majority of Americans already believed the country was going downhi...
The many faces of the memory bias
- Rosy retrospection bias. We often remember the past as having been better than it really was.
- Consistency bias. We wrongly remember our past attitudes and behaviour as similar to our present attitudes and behaviour.
- Mood-congruent ...
Why we focus on our own perspective
People tend to exaggerate their role in a situation, but the exaggeration is not limited to egocentric individuals. Psychologists are discovering that a somewhat skewed view of reality is a universal trait that affects all people.
The reason we suffer from this cognitive bias is apparent: ...
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