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Fostering a high-achievement atmosphere

People are motivated by regularly achieving challenging goals.

Get your goals clear. Stated goals are specific and measurable enough to track progress and evaluate success.
Ensure that you don't have too many goals. Strategy is about saying no as much as it is about saying yes.
Ensure that you have the resources to accomplish those goals.

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created an idea from a article:

HUFFPOST

Three Reasons Unrealistic Goals Create a Culture of Failure

huffpost.com

The consequence of unrealistic goals

Some people love to set super-ambitious goals, thinking that even if they don't make those goals, they'll still achieve more than if they set lower goals. Other people get a buzz with stretch goals. Give them more incentives, and they'll achieve more.