Conspicuous Consumption

• The first car is often the main symbol of identity, with young adults seeing it as an extension of themselves.
• The house becomes the extension of the physical body and is a clear reflection on the image the owner wants to convey.
• Research shows that a fragile ego and powerlessness are triggers to buy high-status products, as it offsets the inner inadequateness.
• Our possession signals our status and availability to others.

As the world goes increasingly digital, our online identity becomes the primary way to tell the world about our possessions, likes, dislikes and desires.

Our self has extended itself in our digital possessions, which create the same kind of attachment as older people have with physical objects.

• The elderly form bonds with their personal belongings and at the same time feel nostalgic about the brands when they were young. The attachment towards stuff deepens as the age goes by, cherished and preserved by them to remember the old times gone by.
• The possessions form a link towards their younger selves, memories and relationships, and become family heirlooms after their death.
• The stuff that celebrities use fetches good money in auctions after they die, as people try to find the essence of the person in the item.

Holding on to one’s belongings, when taken to the extreme, becomes a serious problem of hoarding when the owners are reluctant to ever part with their collectables.

Hoarding disorder is a growing problem and can be the reason for fire hazards and even other mental disorders stemming from the clutter.

Being happy with material goods peaks during the formative years, when new experiences make the teenager’s already fragile self-esteem fluctuate. A sense of self-worth and respect makes them less prone to attachment towards materialist objects.

Pre-teen girls identify so much with material objects like clothes, that if they exchange it with each other, it feels that they have shared their identity.

Right from childhood, we are attracted to things that we can call our own, stuff like clothes, toys, bags, and books, later morphing into adult toys like cars, jewellery, furniture, Playstations and iPhones.

These possessions become our extension and eventually our legacy.

• In children, attachment to certain objects like a favourite toy or blanket is common.
• They can rebel or move to tears when made to part with the object they are attached to, as a deep bond is formed.
• The object aids the kid’s transition to adulthood and is more common when they are not attached to their parents.

The loss of material possessions often comes as a form of death to many, as many victims of theft or mugging feel a certain psychological loss, which is greater than the financial value of the stolen item.

Many also see the disposal of possessions as a liberating feeling full of closure and growth, as they finish a chapter of their lives and start another.