Simplify Metrics

The main goal for a metric is to predict output. Not activity.

Be aware that people will optimise what is measured. So always ask “What will people do to maximize that number?” If there is a false positive rate, make sure you track it too: If recruiters are optimising for hires, they will fill roles. You need to counterbalance it with quality of hires.

Look for anomalies. The insights is in the small deviations from the expected trend. for example: LinkedIN noticed that 35% of the users opened their static profile. It was vanity, they were looking themselves in the mirror. As they expanded on vanity features (content, endorments) stickiness grew.