Confirmation Bias: Selective Spotlighting That Is Inevitable

Confirmation bias is a common tendency to self-promote and validate our own beliefs. Most controversial issues have people who are for or against the given topic, and tend to look at points that support their existing belief patterns.

Daniel Kahneman, a Nobel prize winning psychologist states that though we can be provided with tools to be aware of the cognitive errors and biases in humans, we are still unable to fix our own.