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How 'linguistic mirroring' can make you more convincing
If you present something in a way that the other person is used to hearing, it's easier for them to process the essence of that argument.
A study that looked at the legal profession and how linguistic mirroring could help lawyers get on the good side of judges found that if the legal teams more closely mirrored a judge's preferred writing style in documents, their chance of winning went up by 25%.
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