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How 'linguistic mirroring' can make you more convincing

How 'linguistic mirroring' can make you more convincing
New research shows that analysing someone’s communication type and parroting it back may make you more persuasive.


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Linguistic mirroring: The secret to connecting with someone

Linguistic mirroring: The secret to connecting with someone

The secret to connecting with someone is to simply copy their body language. Linguistic mirroring, where you mimic someone's communication style, can also make you more persuasive.

The next time you're on the Zoom staff meeting, pay attention to how each of your colleagues speaks and present their thoughts. Some may only be concerned with bullet points and bottom lines, while others might launch into a rambling story. Adjust your speech to mimic them - even if their communication style is different from yours.




Make your voice stand out

If you present something in a way that the other person is used to hearing, it's easier for them to process the essence of that argument.

A study that looked at the legal profession and how linguistic mirroring could help lawyers get on the good side of judges found that if the legal teams more closely mirrored a judge's preferred writing style in documents, their chance of winning went up by 25%.



Linguistic mirroring: Reaping the benefits

To use linguistic mirroring effectively, pay attention to how people ask their questions, and notice what pieces of presentations they find compelling. In writing, observe how your colleagues compose an email, memos, or a chat, and match the form and sentiment.

The rewards of observation and application can result in sealing a deal with a client, impressing the right executive, or building mutually beneficial relationships with people in your organisation.




The Reason We Communicate

The Reason We Communicate

The essence of communication is to inform, influence, inspire, motivate, learn, socialize and build relationships. Communication makes possible persuasion, negotiation, and improve...

Improving Your Diction

Your style of speaking, or writing, choice of words while conveying your idea, or point of view are very powerful components in communicating with effectiveness and purpose.

The right word said the right way can make all the difference.

Increase Engagement

Your words need to be interesting both in terms of content (what is being said) and delivery (how it is being said) to be able to draw the people towards what you are trying to say.

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Not Editing Your Work

Not Editing Your Work

Spelling, tone and grammatical mistakes can make you look careless.

  • Don't rely on spell-checkers.
  • Proofread your work.
  • Use a dictionary to look up any words that y...

Delivering Bad News by Email

Written communication channels don't allow you to soften difficult messages with nonverbal cues.

Delivering a message in person makes it easier to pick up on signs that people have misunderstood parts of your message.

Avoiding Difficult Conversations

It's tempting to try to avoid difficult conversations, but this can cause further problems.

  • Preparation is key to handling difficult conversations.
  • Use tools such as the Situation – Behavior – Impact technique to encourage your people to reflect on their behavior.
  • Role-play your conversation first.

Productive professionals

One research survey, involving 20 000 individuals from six continents, wanted to find out why some people are more productive than others. 

They found professionals with the highest prod...

Productive habits

Highly productive professionals share the same clusters of habits:

  • They plan their work based on their top priorities and then acted with a definite objective
  • They develop effective techniques for managing a high volume of information and tasks
  • They understand the needs of their colleagues, enabling short meetings, responsive communications, and clear directions.

Age and productivity

Age and seniority highly correlate with personal productivity.

Habits of seniors include:

  • Developing routines for low-value activities.
  • Managing message flow
  • Running effective meetings
  • Delegating tasks