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The secret to connecting with someone is to simply copy their body language. Linguistic mirroring, where you mimic someone's communication style, can also make you more persuasive.
The next time you're on the Zoom staff meeting, pay attention to how each of your colleagues speaks and present their thoughts. Some may only be concerned with bullet points and bottom lines, while others might launch into a rambling story. Adjust your speech to mimic them - even if their communication style is different from yours.
If you present something in a way that the other person is used to hearing, it's easier for them to process the essence of that argument.
A study that looked at the legal profession and how linguistic mirroring could help lawyers get on the good side of judges found that if the legal teams more closely mirrored a judge's preferred writing style in documents, their chance of winning went up by 25%.
To use linguistic mirroring effectively, pay attention to how people ask their questions, and notice what pieces of presentations they find compelling. In writing, observe how your colleagues compose an email, memos, or a chat, and match the form and sentiment.
The rewards of observation and application can result in sealing a deal with a client, impressing the right executive, or building mutually beneficial relationships with people in your organisation.
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