They are shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information. The rules aren’t universal- they’re tailored to the particular situation and the person using them.
We use simple rules to guide decision making every day.
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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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Making decisions under pressure can blur people’s judgment in at least three ways:
Is a simple way to visually represent the path one may take to reach a milestone. It is the main system of record for tracking the discovery process:
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