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They are shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information. The rules arenât universal- theyâre tailored to the particular situation and the person using them.
We use simple rules to guide decision making every day.
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They guide the choice of what to do (and not do) without requiring a lot of time, analysis, or information.Â
They work well for categorical choices, like a judgeâs yes-or-no decision on a defendantâs bail, and decisions requiring many potential opportunities to be screened quickly.Â
These rules also come in handy when time, convenience, and cost matter.
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They rank options to help decide which of multiple paths to pursue.
They are especially powerful when applied to bottleneck activities - pinch-points in companies, where the number of opportunities swamps available resources, and prioritizing rules can ensure that these resources are deployed where they can have the greatest impact.
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They help you learn when to reverse a decision.
Stopping rules are particularly critical in situations when people tend to double down on a losing hand.
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Learn more about problemsolving with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
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