Integrative Negotiation

It implies a collaborative negotiation strategy, in which parties seek a win-win solution to settle the conflict.

In this process, the parties aims and goals are likely to be integrated in such a way that creates a combined value for both the parties and thus results in enlarging the pie. It stresses on reaching a mutually beneficial and acceptable outcome, keeping in mind the interest, needs, concerns, and preferences of the parties concerned.

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Difference Between Distributive Negotiation and Integrative Negotiation

Difference Between Distributive Negotiation and Integrative Negotiation

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