Sunk Cost Fallacy - Deepstash

Sunk Cost Fallacy

It describes our tendency to commit to something just because we've already invested resources in it—even if it would be better to give up on it.

How to control it: Always reevaluate your processes in light of new evidence.

742

1.75K reads

CURATED FROM

IDEAS CURATED BY

aarnaa

Citizen of the world

The idea is part of this collection:

Behavioral Economics, Explained

Learn more about personaldevelopment with this collection

How to make rational decisions

The role of biases in decision-making

The impact of social norms on decision-making

Related collections

Similar ideas to Sunk Cost Fallacy

Sunk cost fallacy

It happens when someone continues in a course of action, even if evidence shows that it's a mistake.

Common phrase: "We've always done it this way, so we'll keep doing it this way." "I've already invested so much..."

The Sunk Cost Fallacy

We want to finish what we've started because of previously invested resources, even if it is better to quit and use our limited resources elsewhere for better returns.

What you can do about it:

  • Every decision has two costs...

11. Sunk Cost Fallacy:

11. Sunk Cost Fallacy:

People continue to invest in a decision or project based on the resources already committed, even when it's clear that further investment won't lead to better outcomes. For instance, you might keep pouring money into a failing business because you've already invested a significant amount.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates