Choices And Social Signals - Deepstash

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Choices And Social Signals

Our choices become influenced by society, and this creates a vicious circle where what is being done by the other person is seen as appropriate to others.

Extensive studies show people replicate parts of behaviour in a social setting while showing their own preference towards some aspects of the decision. Example: While opting to donate in charitable institutions, people would match the amount but choose a charity of their own preference.

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While eating out, shopping, or during a donation drive, some of us make choices that we wouldn’t normally make.

Studies on consumer behaviour show that while some would mimic or copy the behaviour of the person they observe, some would choose to do the exact opposite.

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People tend to conform to behaviors that are common among other people, even when they know that those people did not make their choices freely, and when the decision does not mirror their own desires. 

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