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While eating out, shopping, or during a donation drive, some of us make choices that we wouldn’t normally make.
Studies on consumer behaviour show that while some would mimic or copy the behaviour of the person they observe, some would choose to do the exact opposite.
Our choices become influenced by society, and this creates a vicious circle where what is being done by the other person is seen as appropriate to others.
Extensive studies show people replicate parts of behaviour in a social setting while showing their own preference towards some aspects of the decision. Example: While opting to donate in charitable institutions, people would match the amount but choose a charity of their own preference.
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We adopt an adventurous mindset that stands in contrast to the more cautious mindset that rears when people make their own choices.
We see the best solution with clarity and a decisiveness that is often absent when we face our own dilemmas.
We should work to distance ourselves from our own problems by adopting a fly-on-the-wall perspective and act as our own advisors.
Another distancing technique is to pretend that our decision is someone else's and visualize it from his or her perspective. By imagining how someone else would tackle your problem, people may unwittingly help themselves.