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On Writing Well
You can’t predict what people will want to read. So don't worry about pleasing others.
Don’t try to visualize your audience; every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. Besides, they’re always looking for something new.
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Many layers of uncertainty along with thinking errors of scientists (blind spots) make the research or evidence untrustworthy about 42 percent of the time, according to a study.
When we read scientific studies, it helps to keep in mind the following:
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