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Website User Experience tool
- Sitespect - Used by large organizations. Robust tool for optimization of the website. These are people who are going to help improve performance, security of the website
- Mixpanel - It is a behavioiral analytics tool. It is for A/B testing. Measure the success of launches and learn about your users
- Crazy Egg - Show the heatmap analysis of your website. Use it for doing A/B testing
- Hotjar - Similar to Crazy egg
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82 reads
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Mobile Adv Platform
- Google Ad Mob
- Media.net - Does both mobile and web
- Apple Search Ads - Show the adv in apple app store. This is the only tool to advertise on app store
- Unity Apps - Use it to advertise within the mob...
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13 reads
Bid Management Tool
- Kenshoo - Deals with Social media marketing and search media marketing
- Wordstream - Good for small orgs doing PPC adv
- Marin - Offers the same features like Kenshoo and Wordstream
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212 reads
Top Affiliate Networks
- CJ.com - Commission junction. In terms of volume it is great but not great quality
- Rakuten Advertising - Focuses on quality and ensures that publishers are of good reputation
- Click Bank - Popular liek CJ. Is it great option ...
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95 reads
Essential Digital Marketing Tools - All STAR List
- Social Media - HootSuite
- Advertising - Google Ad Manager - Display, SEM, Video Advertising
- Email Marketing - HubSpot
- SEO - Ubersuggest is the best tool, Moz Pro, Yoast SEO
- Design -
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22 reads
Options for Creating Content
- Adobe Spark - Free and allows to create graphics
- Adobe Products - Adobe Create Suite is complex and paid
- Final Cut Pro from apple - Very high learning curve
- GIMP - Free open source tool similar to p...
15
56 reads
Top platform for content curation
- Scoop.it - Most popular application to embed content on website
- Feedly - Great tool to subscribe to blogs and get to know if new content is published
- Pocket - Similar to evernote but very useful for content curation
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10 reads
Top Email Marketing Tools
- Hubspot - The industry leader for Email Marketing.
- Constant Contact
- Aweber - Good tool for Lead generation for people to opt into your emails. Integrates well with WordPress
- Active Campaign - Fully ...
15
50 reads
Video Advertising Tools
- Google Ads is just to manage ads on google tools like Youtube, instagram
- Google Adv Manager is for larger organization but it is better to use Google Adv Manager for all companies
- OpenX - It is a step up from using google ad...
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43 reads
Web Analytics Tool
- Google Analytics - Important to be integrated in the website to know where the users came from and where they are going
- Google Search Console - Tell whether the website is loading correctly, is the sitemap setup correctly. Technical details for the w...
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128 reads
SEO Tools and techniques
SEO helps to get more users to the website
- Yoast SEO - It is an SEO plugin for Wordpress. Free version is great
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38 reads
Email Marketing Considerations
- Size of Email list is important because the cost of the tool will depend on this
- Lead generation tool will be an important consideration to connect with other tools for digital marketing. We should be able to send different emails to different custom...
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70 reads
Search Engine Marketing
- Google Adv Manager
- Search Engine Marketing for Yahoo (Verizon Media) and Bing (Microsoft Adv)
- SEM for China - Baidu
- SEM Rush - Can analyse competitor information
- SFYFU - Also lets analyse com...
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24 reads
Selecting Affiliate Marketing Platform
Considerations:
- Payment Structure (CPC/CPA) - Choose the ones that pay only based on action
- Robust tracking features
- Commission Customization - Find platforms that have high-quality affiliates.
- Reputatio...
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22 reads
More like this
User experience
Your attention to your users should be insanely great, to the point of being obsessive. It is not only the product that should be that great but especially the experience of being your user.
For most successful startups, over-engaging with early users is a necessary part of the feedback loo...
Tools that drive data analysis
- Third-party analytics. Numerous tech companies, such as Google and Facebook, specialize in collecting and analyzing the data of other businesses and providing elementary analytics to owners. These analytics are an excellent tool for small businesses with limited budgets or n...
Cohort analysis
- One of the most important analysis tools for a startup is Cohort analysis.
- It may sound complicated, but it is based on one simple premise.
- Rather than looking at aggregate metrics such as total income and total customers,
- We should measure the metrics separately fo...
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