Email Marketing Considerations
- Size of Email list is important because the cost of the tool will depend on this
- Lead generation tool will be an important consideration to connect with other tools for digital marketing. We should be able to send different emails to different customers in their specific purchase cycle
- Automation - Need to choose tools that allow automation
- Easy to Use
- Scalability - We should be able to easily upgrade that allows us to add more users later
- Anaytics-to know open rate, drop rate, and AB testing
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