BASIC

When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.

There are many different types of emotions that have an influence on how we live and interact with others. 

The choices we make, the actions we take, and the perceptions we have are all influenced by the emotions we are experiencing at any given mom...

Reading can be harnessed into a great opportunity for mindfulness, and provide us with space to be in the present moment.

Many times a day, we unconsciously read a banner advertisement or a text notification on our smartphones, not realizing that we only read passively, an...