When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.

There are many different types of emotions that have an influence on how we live and interact with others. 

The choices we make, the actions we take, and the perceptions we have are all influenced by the emotions we are experiencing at any given mom...

As YouTube scares away bad content, makes it longer, glossier and more advertisement friendly, it is creating the same corporate-friendly sameness that many despised in TV and thought of the YouTube platform as ‘indie’. It is a corporate transformation of a hippie place, where anyone who is not t...