Some Examples Of Jootsing

  • “You need water to use shampoo” → Dry shampoo
  • “You need a license to drive a taxi” → Uber
  • “You need alcohol to make cocktails” → Mocktails.
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Problem Solving


Daniel Dennett

“It helps to know the tradition if you want to subvert it. That’s why so few dabblers or novices succeed in coming up with anything truly creative.”

  • Jootsing means studying the rules of the system before you can break them.
  • Jootsing is a much more extreme version of thinking outside the box. Jootsing forces us to completely break away from the box, to create within a space that breaks the fundamental characteristics of the box.
  • But jootsing is not about breaking the rules for the sake of breaking the rules.
  • Jootsing or “Jumping Out Of The System” is a technique to encourage creativity in science, philosophy, and the arts.
  • All systems have rules. With jootsing, a system’s rules can be used as a starting point to work against.
  • The term was coined by Douglas Hofstadter, an American scholar of cognitive science, physics, and comparative literature.
Jootsing Consists Of Three Steps
  • Study the system. Read all the fundamental books, articles, and research papers that explore your system of interest. Contact experts, ask questions, become familiar with relevant policies. 
  • Understand the rules. While you study the system, make sure to take notes as to what rules are commonly considered as unbreakable. 
  • Jump out of the system. Take the rules one by one, and think of ways to break each of them.

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Breaking down the creative process
  • Acquire a deep understanding of a specific system and the rules it functions with.
  • Take a step outside of that system and look for something surprising that destabilizes its rules.
  • Use what you find as the basis for making something new and creative.



The nervous system
  • It is a complex collection of nerves and specialized cells known as neurons that transmit signals between different parts of the body. It is essentially the body's electrical wiring.
  • Structurally, the nervous system has two components: the central nervous system (the brain, spinal cord, and nerves) and the peripheral nervous system (sensory neurons, ganglia and nerves that connect to one another and to the central nervous system).
  • Functionally, the nervous system has two main subdivisions: the somatic, or voluntary, component (nerves that connect to one another and to the central nervous system and the autonomic nervous system (regulates certain body processes, such as blood pressure and the rate of breathing, that work without conscious effort).
Bruce Lee

“Absorb what is useful, discard what is useless and add what is specifically your own.”

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