It is not a failure to opt for immediate rewards
The label of 'failure' when people don't opt for delayed gratification is often completely misleading, such as when someone chooses immediate rewards because they don't trust the promise of a delayed reward.
Prescriptive moulds that say how people are supposed to act is unhelpful. Instead, the goal should be to understand the actual reasons for decision-making within the broader context.
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"I think the next best thing to solving a problem is finding some humor in it." -Frank Howard Clark
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It’s Not About Self-Control
Though self-control certainly plays a part in delaying gratification, using it to completely explain why people can’t stop themselves is both misguided and unhelpful. It's depends on other factors like:
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