Production methods

In Bayesian A/B testing, we model the metric for each variant as a random variable with some probability distribution.

By accepting variants that offer a small improvement, Bayesian A/B testing asserts that the false positive rate — the proportion of times we accept the treatment when the t...

While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.

 In most cases, you must pay the influencer f...

Create the right, distraction-free conditions to help you keep writing.

• If you plan to write in the morning, make the arrangements, like the pen/notepad and sitting place the night before.
• Use a simple writing software if you are on your laptop, removing clutter so that you onl...