Production methods

In Bayesian A/B testing, we model the metric for each variant as a random variable with some probability distribution.

By accepting variants that offer a small improvement, Bayesian A/B testing asserts that the false positive rate — the proportion of times we accept the treatment when the t...

While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.

 In most cases, you must pay the influencer f...

In 1927 Victor Cutter, president of the United Fruit Company wrote that the greatest economic problem of the day was the lack of consuming power in relation to the powers of production.

But a consumer solution was emerging. Business learned the importance of the ultimate c...