The interface designers at Amazon are experts in providing an intuitive, often exciting digital experience. They start with the end goal in mind and ask the following questions:

1. What is the problem that we are trying to solve?
2. Who are our users and what are they...

If we aren’t talking about the important stuff from the word go, people stop paying attention, usually in about 10 seconds.

Newspaper headline stories follow the ‘inverted pyramid’ technique where the most critical information is on the first paragraph. One can or...

Eye-tracking software shows that the brightly coloured, large button often is the most noticed one. We can utilize this trick to showcase the important information in a clear, non-cluttered format, highlighting or formatting it in such a way that the coworkers have no doubt about what is requ...

The human brain has only a small amount of short-term memory, with the average brain holding only about seven chunks of information at a time, for about 20 seconds.

One can make use of chunking related items together and using clear headers and sections to enhance clarity

We all see product and service makers ask for ratings, feedback and check-ins in order to improve their service better.

A business writing can also follow the same user-experience feedback process to improvise their content, clarity or tone.

Most of us read in an F pattern over the computer screen or mobile, where we skim information and read less and less as we scroll down the page. Professional writers use eye-catching headers, which are left-oriented and assist the eye ball movement of the reader.

We can use the sa...

Describing or showing is often better than telling. Visual stories have a high impact value in this attention-deficit age.

One can use visual aids like screenshots(annotated) to get the point across in a clear, informative way. This is helpful while providing step-by-step ...

Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.

To be successf...