It is possible to curb impulse buying and move to mindful consumption.
MORE IDEAS FROM The Diderot Effect: why we buy things we don’t need
French writer and philosopher Denis Diderot once acquired a beautiful scarlet dressing gown. So he got rid of his old gown and admired the new one. But now the rest of his possessions felt old, so he went on a buying spree to replace his old possessions with more extravagant options, eventually leading him into debt.
All this started with one precious object. Diderot was the master of his old robe, but a slave to the new one. We do the same. We buy a cabinet, then buy objects to put on the shelve.
We often fill our lives with possessions we don't need.
This is named the Diderot Effect: the tendency to over-consume, spurred by our need for betterment.
It is a term that characterizes the tendency for purchases to generate new purchases.
Example: We set up a gym membership, and then we think we need better workout clothes, headphones, towels, a combination lock, and a bag to carry everything.
Many consumers who buy luxury goods are not in a financial position to afford luxury goods. They do not always act rationally and may spend thousands of dollars on a luxury brand that performs the same function as a similar durable item at a much lower cost.
Many people prefer to buy luxury goods, but the price tag can be off-putting. Unless you earn a high salary or have a great personal savings habit, buying luxury consumer goods can be cost-prohibitive.
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