12. Mass psychedelia - Deepstash
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12. Mass psychedelia

Shrooms are the new weed, commercially speaking, as new firms and funds scramble to monetize psilocybin in advance of its extended clinical applications. Psychedelics as a class of drugs continue to be destigmatized, relative to other drugs. Forecasts see this reaching a new level of mainstream saturation in coming years.


2.77K reads


21. No-melody music

Stripped-down rap with no melody is perfect for soundtracking viral TikTok videos; the trend of stripping out elements may expand widely into various categories of music and media.


2.6K reads

8. Rewilding

Cities and suburbs are looking for places to downshift development and add urban greenery to compensate for rising C02 emissions. Especially if carbon sequestration is eventually monetized, this could have an impact on land us...


2.86K reads

9. Beyond traditional educational paths

As the pandemic has interrupted schooling for millions, new relationships to online learning will continue to flourish, in addition to trends like unschooling, which will penetrate new demographics (beyond the fringe). The weight of stud...


2.8K reads

2. End of the open-plan office

Besides being notoriously difficult for concentration and privacy, an airborne pandemic has lessened the appeal of cramming big groups of people shoulder to shoulder in a single roo...


4.98K reads

22. Death to music genres

Spotify’s move toward mood-driven instead of genre-driven playlists has been successful to the point of suggesting that musical genres themselves will be increasingly outmoded in the coming years – or at l...


2.6K reads

16. Widespread blockchain adoption

More widespread adoption of blockchain technologies will affect the way people portray identities online. Protest movements will demand transparency from power, which will drive adoption of blockchain tech...


1.9K reads

3. Digital commutes and forced mindfulness

Microsoft is reportedly introducing a “virtual commute” feature intended “to create mental bookends for the remote workday”. It is also partnering with the meditation app Headspace to add a new “emotional check-in feature”.


4.37K reads

4. Carbon labelling for consumer goods

Like nutrition facts on food, listing carbon expenditures related to various products on their packaging or in marketing materials will become a norm. This could be used to


3.84K reads

17. China's shift in power

China’s status as an economic, political and cultural center will continue its meteoric rise. The US will continue its downward spiral.


2.33K reads

1. Universal WFH policies

Remote work due to Covid-19 has exposed the inadequacies of compulsory office attendance; now that people are working from home, it will never go back to the way it used to be ; geographical requirements around talent acquisitions will l...


5.31K reads

11. Ultra-spicy will be the new umami

Forecasts say people will get increasingly excited about painfully spicy flavors, such as those found in ghost peppers and extra-strong chili sauces.


3.08K reads

15. Tech platform exit

Consumer backlash against big tech has been heralded for years, but its widespread implementation finally seems likely. Mainstream awareness of the data power imbalance with big companies will make consumers happy to


2.13K reads

20. Return of the face-lift

More invasive procedures such as surgical facelifts will regain popularity – people are tired of paying over and over for fillers , which is more like a subscription model. Superusers say a surgical facelift is cheaper in the long run...


2.02K reads

7. Climate-driven migration

Climate crises will increasingly force huge populations to relocate, causing strain over resource allocation, border issues, cult...


3.59K reads

5. Cashless biometric payments

You know how iPhone’s Face ID can trigger Apple Pay’s contactless payments? Now imagine this technology being available in many retail settings, and in various implementations outside of the Apple ecosystem.


3.81K reads

10. Mushroom mania

Rising vegetarianism and the advancement of home cooking in the pandemic are two drivers for the rising excitement around these versatile fungi. (My firm Nemesis wrote a trend report las...


2.86K reads

19. Zoom fashion

Fashion designers and retailers will create markedly different strategies for fashion that appears on the upper body, ie above “the Zoom line” compared with the bottom half of the body, which isn’t usually visible on screen...


2.49K reads

6. Live shopping beyond China

Live shopping , already extremely popular in China, is like Instagram Live meets the Home Shopping Network – influencers show-and-tell products live on social media, which have particular discounts and promotions o...


3.63K reads

18. Amazon nations

The relationship between enormous corporations whose resources increasingly dwarf actual countries and small countries in need of debt relief will lead to unusually baroque tax-evasion schemes and


2.4K reads

14. Full-filter reality

Immersive, photo realistic imagery in the form of Instagram-style filter layers will become widespread beyond just phones


2.29K reads

13. Escape into fantasy worlds

Perhaps unsurprisingly, global uncertainty has led to a boom in escapism , and all signs point to this continuing strongly into the next decade. Fantasy can and will take various forms, including long-form immersive gaming experiences, ...


2.32K reads




Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.


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