Consumer backlash against big tech has been heralded for years, but its widespread implementation finally seems likely. Mainstream awareness of the data power imbalance with big companies will make consumers happy to pay for things like search , email and VPN instead of having companies use their data. Increasing attention to the power imbalances of this model will lead to the adoption of more niche services and platforms.
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What will the next decade bring? Here are 20 predictions from trend forecasters | Emily Segal
theguardian.com
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