• You can take advantage of the full experience and creativity of all team members. 
• When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. 
• It helps everyone feel that they've contributed to the...

1. Prepare the Group: set a comfortable meeting environment, consider who will attend the session and how much preparation is necessary in advance.
2. Present the Problem: clearly define the problem that you want to solve, and lay out any criteria that you must meet. Give peo...

• Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. 
• Group brainstorming is often more effective for solving complex problems.

It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. 

• It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
• It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an ...