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Brainstorming: Generating Many Radical, Creative Ideas
Why individual brainstorming might bring better results
- groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in.
- people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak.
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
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Brainstorming
It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.
This helps to get people unstuck by "jolting" them out of their normal ways of thinking.
Brainstorming for problem solving
- It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
- It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an approach if they were involved in developing it.
- It helps team members bond, as they solve problems in a positive, rewarding environment.
Why individual brainstorming might bring better results
- groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in.
- people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak.
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
Individual vs. group brainstorming
- Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue.
- Group brainstorming is often more effective for solving complex problems.
Advantages of group brainstorming
- You can take advantage of the full experience and creativity of all team members.
- When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage.
- It helps everyone feel that they've contributed to the solution.
- Great teambuilding exercise.
To run a group brainstorming session:
- Prepare the Group: set a comfortable meeting environment, consider who will attend the session and how much preparation is necessary in advance.
- Present the Problem: clearly define the problem that you want to solve, and lay out any criteria that you must meet. Give people plenty of quiet time at the start of the session, then, ask them to share their ideas.
- Guide the Discussion: encourage everyone to contribute and to develop ideas, including the quietest people, and discourage anyone from criticizing ideas.
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The 2 goals of effective brainstorming:
- Defer judgment (don’t get upset when people say bad ideas).
- Reach for quantity (come up with as many ideas as possible).
Obstacles to an effective brainstorming:
- Fear of judgment from people in positions of power;
- Extroverts take center stage;
- Groups hate scary ideas, even it they're great ones;
Steps of the creative process
- Preparation: individual study to focus your mind on the problem;
- Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
- Intimation: you get a “feeling” that a solution is on the way;
- Illumination: your creative idea moves to conscious awareness;
- Verification: your idea is consciously verified, expanded upon, and then executed.
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Restrict yourself
Research suggests placing self-imposed limitations can boost creativity.
It forces your brain to come up with creative solutions to finish a project around the parameters you’ve ...
Re-conceptualize the problem
Instead of thinking of a cut-and-dry end goal to certain situations, creative people sit back and examine the problem in different ways before beginning to work.
If you find yourself stagnating by focusing on generic problems, try to re-conceptualize the problem by focusing on a more meaningful angle.
For example: Instead of thinking “What would be something cool to paint?” rather ask, “What sort of painting evokes the feeling of loneliness that we all encounter after a break-up?”
Create psychological distance
Creating “psychological” distance may be useful for breaking through a creative block.
Try to imagine your creative task as being disconnected and distant from your current position/location - this may make the problem more accessible and can encourage higher level thinking.
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The right side of the brain
Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of ...
The “Eureka!” moment
This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.
That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.
The lone, eccentric geniuses
The truth is that creativity is a team sport.
The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.
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