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It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas.
This helps to get people unstuck by "jolting" them out of their normal ways of thinking.
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
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Instead of thinking of a cut-and-dry end goal to certain situations, creative people sit back and examine the problem in different ways before beginning to work.
If you find yourself stagnating by focusing on generic problems, try to re-conceptualize the problem by focusing on a more meaningful angle.
For example: Instead of thinking “What would be something cool to paint?” rather ask, “What sort of painting evokes the feeling of loneliness that we all encounter after a break-up?”
Creating “psychological” distance may be useful for breaking through a creative block.
Try to imagine your creative task as being disconnected and distant from your current position/location - this may make the problem more accessible and can encourage higher level thinking.