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Advantages of group brainstorming

  • You can take advantage of the full experience and creativity of all team members
  • When one member gets stuck with an idea, another member's creativity and experience can take the idea to the next stage. 
  • It helps everyone feel that they've contributed to the solution.
  • Great teambuilding exercise.

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Brainstorming

It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. 

This helps to get people unstuck by "jolting" them out of their no...

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Individual vs. group brainstorming

Individual vs. group brainstorming

  • Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. 
  • Group brainstorming is often more effective for solving complex problems.

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Why individual brainstorming might bring better results

  • groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in
  • people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. 

...

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Brainstorming for problem solving

  • It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
  • It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an ...

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To run a group brainstorming session:

To run a group brainstorming session:

  1. Prepare the Group: set a comfortable meeting environment, consider who will attend the session and how much preparation is necessary in advance.
  2. Present the Problem: clearly define the problem that you want to solve, and lay out any criteria that you must meet. Give peo...

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