Learn more about communication with this collection
How to find inspiration in everyday life
How to stay motivated
How to cultivate a positive mindset
The Audience Is Everything
Before speaking, take into account the following:
- Age, gender and race of the audience.
- The number of people listening to you.
- Their reason for coming and their expectations.
- The kind of occasion for which the speech is happening.
Shifting your focus towards the needs, expectations and issues of the audience, rather than your own, is key to a speech that connects with the listeners.
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Public Speaking Needs A Lot Of Practice
- We normally do not practise before leading a Zoom Meeting or a presentation.
- We need to practise in front of the mirror even though it feels awkward, as it will help us sound authentic on the stage.
- Memorizing every word is not a great idea as it sounds robotic, but do ens...
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676 reads
The Art Of Public Speaking
The ability to communicate is the most crucial skill we have.
In Ancient Greece, where educators and philosophers invented language theory, public speaking was a teachable and learnable skill. They didn’t diagnose a shy person suffering from ‘speech anxiety’ to be a ba...
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1.25K reads
Public Speaking: Think About The Audience
Most of us feel anxious while speaking publicly due to the fear of seeming like an idiot to so many people. In this case, our focus is on ourselves, not on the audience.
As Aristotle’s masterpiece Art Of Rhetoric proves, the Greeks had their entire focus on the audienc...
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819 reads
Why Are You Speaking
We need to find our purpose before we start to write our speech, deciding if we want to entertain, inform, inspire or persuade the audience.
Our talk has to be relevant, engaging and purposeful, and we may find that some of the interesting, funny or even meaningful stuff ...
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633 reads
Make Your Audience Happy: Focus On Their Interests
People listen for their own wellbeing, not for others. They are focussed on their own happiness, most of the time. In his celebrated book Art Of Rhetoric, Aristotle lists out a few things that the audience cares about, regardless of what your topic is: their own health, ...
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511 reads
Effective Speech Is Vital
For most of us, education has been a 15 to a 20-year experience reading, writing and solving problems on paper, due to our society increasingly becoming information and knowledge oriented.
We are unprepared to speak publicly, something which is a central activity in our lives. We need to...
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867 reads
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The Consumer is More Than a Participant
Through personalized data gathering companies hope to connect with their audience in more relevant ways. Due to the changes in consumer behavior, brands are shifting towards a conversation-based approach.
However, with the introduction of AI-based technologies comes the eagerness t...
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