Trademarks
- Trademarks do not protect artistic or technological works but instead the companies that create them such as Coca-Cola, Play-Doh, and NBC;
- Trademarks are born out of use in commerce and can range from logos, brand names, smells, designs, and even sounds;
- They can last indefinitely as long as they are in active use. Registering for a trademark grants you exclusive nationwide usage and it helps you sort through the different product offerings in a competitive market.
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