Don Norman‘s 3 levels of design
- Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
- Behavioral —Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should feel satisfied that they’re in control.
- Reflective —After they encounter your design, users will consciously judge its performance and benefits, including value for money. If they’re happy, they’ll keep using it, form emotional bonds with it and tell their friends.
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What is Emotional Design? | Interaction Design Foundation (IxDF)
interaction-design.org
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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