Don Norman‘s 3 levels of design

Don Norman‘s 3 levels of design

  1. Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
  2. Behavioral —Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should feel satisfied that they’re in control.
  3. Reflective —After they encounter your design, users will consciously judge its performance and benefits, including value for money. If they’re happy, they’ll keep using it, form emotional bonds with it and tell their friends.

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What is Emotional Design? | Interaction Design Foundation (IxDF)

interaction-design.org

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What is emotional design?

Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.

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10 ways to apply emotional design (1-3)
  1. Give your work a signature personality – a face/mascot for users to identify with that suits your brand/organization/industry (e.g., MailChimp’s Monkey, Freddie).
  2. Have your design engage users as a character Include personal touches in all tasks, to reinforce the illusion of a personable helper who knows users like an old friend.
  3. Use color/contrast advantageously (e.g., blue for banking = trustworthiness)

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10 ways to apply emotional design (4-6)

4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.

5. Customize microcopy (labels, etc.) users can relate to which matches your other copy ’s voice/tone .

6. Apply video/sound to carry messages “ in character ” (like in the above).

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10 ways to apply emotional design (7-10)

7. Personalize the experience for different users . (E.g., show users what else they might like, based on their information.)

8. Offer prizes and surprises (e.g., let users check how many likes they have and find new log-in background images). Consider including Easter eggs.

9. Use storytelling .

10. Maintain attention to detail, especially on error messages . Include polite, light-hearted/humorous messages to alleviate users’ frustration whenever problems arise (e.g., downtime).

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UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.

UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.

So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!

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15 Inspirational UX Design Quotes

careerfoundry.com

Types of Errors in Design

There are 2 types of errors:

  • slips (a person intends to do an action and ends up doing something else). Can be: action-based(correct action applied to the wrong object), memory-lapse (forgetting)
  • mistakes (wrong goal or wrong plan formed). Can be: rule-based(correct diagnose, wrong action), knowledge-based(incorrect diagnose), memory-lapse (failing due to distraction)

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The Design of Everyday Things

The Design of Everyday Things

by Don Norman

The Hook Model

The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable reward for the actions, and an investment - in which the user feels that the product is more valuable to them.

After the cycle has been completed by the user, their habits will reinforce the product and therefore a win to the company.

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The Hook Model: How to Manufacture Desire in 4 Steps

nirandfar.com