MORE IDEAS FROM THE ARTICLE
Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.
4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.
5. Customize microcopy (labels, etc.) users can relate to which matches your other copy ’s voice/tone .
6. Apply video/sound to carry messages “ in character ” (like in the above).
7. Personalize the experience for different users . (E.g., show users what else they might like, based on their information.)
8. Offer prizes and surprises (e.g., let users check how many likes they have and find new log-in background images). Consider including Easter eggs.
9. Use storytelling .
10. Maintain attention to detail, especially on error messages . Include polite, light-hearted/humorous messages to alleviate users’ frustration whenever problems arise (e.g., downtime).
UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.
UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.
So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!
There are 2 types of errors:
(a person intends to do an action and ends up doing something else). Can be:
(correct action applied to the wrong object),
(wrong goal or wrong plan formed). Can be:
(correct diagnose, wrong action),
(failing due to distraction)
The Hook Model is a way of explaining somebody's interactions with a product as they go through the four phases: the trigger to begin using the product, an action to satisfy the trigger, a variable reward for the actions, and an investment - in which the user feels that the product is more valuable to them.
After the cycle has been completed by the user, their habits will reinforce the product and therefore a win to the company.
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