10 ways to apply emotional design (4-6)

4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.

5. Customize microcopy (labels, etc.) users can relate to which matches your other copy ’s voice/tone .

6. Apply video/sound to carry messages “ in character ” (like in the above).