History of the "cosy" trend

The fixation on cosiness dates back to about 2015. The Danish concept of "hygge" - a sense of cosy togetherness an appreciation of simple pleasure, entered the cultural lexicon in the English-speaking world, and hygge became marketing gold to sell everything.

Related concepts were also offered as lifestyle ideals - Norway's koselig, Sweden's mysig, the Netherlands' gezellig, Germany's Gemütlichkeit, and Scotland's còsagach.