Cosy: variations of the trend
Other ideas that picked up steam were JOMO (the joy of missing out), "domestic cosy" that describes an attitude and aesthetic among those that rejects pretentious displays for real comfort. The "homebody economy" became very lucrative, with direct-to-consumer bedding start-ups and alcohol brands.
The young generation caused the rise of trends like "cottagecore" and "grand millennial" - related to a romanticised ideal of cosy living.
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Cosiness is a broad concept. It is a feeling of refuge, comfort and wellbeing. It is the idea of being in a space where you feel completely content and at ease.
During the pandemic, global interest in all things cosy has risen. Across interiors products, keywords related to cosy living rose 46% in the UK and 11% in the US. "Cacooning" was one of Pinterests' top trends for 2021, and "cosy aesthetic outfits" rose 100% from last year.
The "prospect and refuge" theory may also explain the human attraction to cosiness.
It asserts that people have a preference for smaller cave-like places that open onto brighter views. The small area provides safety and refuge, while the expansive outdoors allows you to see any threats or opportunities.
Biophilia is one possible reason humans are attracted to cosiness. Biophilia refers to the innate attraction that people have for the natural world. Viewing something natural can sharpen your concentration and relieve stress.
To a lesser degree, interacting with natural elements and materials such as a fire (candles), wood (rustic cabins), and wool (knitted blankets) can have a similar effect.
The fixation on cosiness dates back to about 2015. The Danish concept of "hygge" - a sense of cosy togetherness an appreciation of simple pleasure, entered the cultural lexicon in the English-speaking world, and hygge became marketing gold to sell everything.
Related concepts were also offered as lifestyle ideals - Norway's koselig, Sweden's mysig, the Netherlands' gezellig, Germany's Gemütlichkeit, and Scotland's còsagach.
When decorating your house, you might consider the transitional design if you find both traditional and modern designs not suitable for you. Better go with the mix of the two. Accessories are kept to the minimum, while the furniture and the textiles have the central role.
Nordic philosophy has a deep respect for functionality, clean lines, and longevity. Nordic design is created to be in harmony with its environment and a direct result of the region's climate.
During the long winter, homemakers maximise the space to reflect as much light as possible. Minimal furniture allows light and air to move around the room freely. The furniture employed are made of natural materials, such as wood, that will last instead of being regularly replaced.
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