Cosy: variations of the trend - Deepstash

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Cosy: variations of the trend

Other ideas that picked up steam were JOMO (the joy of missing out), "domestic cosy" that describes an attitude and aesthetic among those that rejects pretentious displays for real comfort. The "homebody economy" became very lucrative, with direct-to-consumer bedding start-ups and alcohol brands.

The young generation caused the rise of trends like "cottagecore" and "grand millennial" - related to a romanticised ideal of cosy living.

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MORE IDEAS FROM THE SAME ARTICLE

Biophilia is one possible reason humans are attracted to cosiness. Biophilia refers to the innate attraction that people have for the natural world. Viewing something natural can sharpen your concentration and relieve stress.

Cosiness is a broad concept. It is a feeling of refuge, comfort and wellbeing. It is the idea of being in a space where you feel completely content and at ease.

The "prospect and refuge" theory may also explain the human attraction to cosiness.

The fixation on cosiness dates back to about 2015. The Danish concept of "hygge" - a sense of cosy togetherness an appreciation of simple pleasure, entered the cultural lexicon in the English-speaking world, and hygge became marketing gold to sell everything.

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