Cosy: variations of the trend

Other ideas that picked up steam were JOMO (the joy of missing out), "domestic cosy" that describes an attitude and aesthetic among those that rejects pretentious displays for real comfort. The "homebody economy" became very lucrative, with direct-to-consumer bedding start-ups and alcohol brands.

The young generation caused the rise of trends like "cottagecore" and "grand millennial" - related to a romanticised ideal of cosy living.