5. Retelling stories through a new format - Deepstash
5. Retelling stories through a new format

5. Retelling stories through a new format

The New York Public Library created Insta Novels – visualizing five iconic novels for Instagram Stories :

  • Each edition included the full text along with illustrations and animated text.
  • It even included a place to pause on every page for readers who didn’t finish the text in the 15-second view time before Instagram moves to the next one.
  • These visualized novels gained more than 300,000 views and added more than 140,000 followers to the library’s Instagram account.

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

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