Look This Way: 9 Visual Content Options to Consider
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Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Instagram carousel posts and they presented the results in their own carousel.
Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in this scrolling piece . (Since we can’t recreate the scrolling effect, these two images reflect two subsequent screens in the scrollytelling.)
Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.
In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.
Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)
Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.
This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer Bamford.
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Digital marketing at Merkle, a dentsu company. Invested in the symbiosis of marketing, psychology, and design. Sometimes, I tweet about Marketing. 👉
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2022 is the time to put fresh eyes on your #content types if you want to keep or attract an audience.