Look This Way: 9 Visual Content Options to Consider - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 9 ideas

Look This Way: 9 Visual Content Options to Consider

contentmarketinginstitute.com

1. Infographics

Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Insta...

9

STASHED IN:

70

2. Scrollytelling

Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in

7

STASHED IN:

68

3. Explainer videos

Short videos are popular and useful in explaining a singular topic or concept. In its Netflix show, Explained, Vox uses lots of animation and infographics and m...

7

STASHED IN:

66

4. Authentic photos

Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.

7

STASHED IN:

69

5. Retelling stories through a new format

The New York Public Library created Insta Novels – visualizing five iconic novels for Instagram Stories :

  • Each...

8

STASHED IN:

72

6. Behind the scenes

In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.

4

STASHED IN:

64

7. Photo and video collages

Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)

Take a look at how clothing brand Balenciaga used a coll...

6

STASHED IN:

65

8. Flat lay photography

Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.

11

STASHED IN:

77

9. Stop-motion

This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer

6

STASHED IN:

66

0 Comments

IDEAS ABOUT

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP: