8. Flat lay photography - Deepstash
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8. Flat lay photography

8. Flat lay photography

Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.


472 reads


2. Scrollytelling

2. Scrollytelling

Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in


208 reads

3. Explainer videos

3. Explainer videos

Short videos are popular and useful in explaining a singular topic or concept. In its Netflix show, Explained, Vox uses lots of animation and infographics and m...


244 reads

5. Retelling stories through a new format

5. Retelling stories through a new format

The New York Public Library created Insta Novels – visualizing five iconic novels for Instagram Stories :

  • Each...


167 reads

7. Photo and video collages

7. Photo and video collages

Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)

Take a look at how clothing brand Balenciaga used a coll...


109 reads

6. Behind the scenes

6. Behind the scenes

In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.


235 reads

1. Infographics

1. Infographics

Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Insta...


415 reads

4. Authentic photos

4. Authentic photos

Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.


245 reads

9. Stop-motion

9. Stop-motion

This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer


263 reads




Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.


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