Learn more about computerscience with this collection
Understanding machine learning models
Improving data analysis and decision-making
How Google uses logic in machine learning
9. Stop-motion
This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer Bamford.
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2. Scrollytelling
Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in
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3. Explainer videos
Short videos are popular and useful in explaining a singular topic or concept. In its Netflix show, Explained, Vox uses lots of animation and infographics and m...
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5. Retelling stories through a new format
The New York Public Library created Insta Novels – visualizing five iconic novels for Instagram Stories :
- Each...
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7. Photo and video collages
Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)
Take a look at how clothing brand Balenciaga used a coll...
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6. Behind the scenes
In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.
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4. Authentic photos
Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.
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8. Flat lay photography
Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.
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1. Infographics
Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Insta...
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CURATED FROM
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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