Lesley M. M. Blume: Transport readers into the world of your book - Deepstash
Lesley M. M. Blume: Transport readers into the world of your book

Lesley M. M. Blume: Transport readers into the world of your book

Takeaway: Your website should visually give readers a taste of your book.

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Veronica Roth: Go to your readers

Takeaway: Make sure you’re visible to your target market.

f you have written your novel for a certain market, then you correspondingly want to ensure you are putting your book and yourself out there in a way that is accessible to that market.

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Gretchen Rubin: Make your website a "place to be"

Takeaway: Offer a little something extra.

Gretchen Rubin has done this by devoting whole pages of her sites to tips-filled listicles, “revealing” quizzes, podcasts, and resources for applying her methods for a happy life

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1. David Sedaris: Put your book front and center

Pro tip: Keep site speed in mind! On the technical side, a simple setup will help your site load faster. Heavy images will slow a site down and frustrate visitors. 

Takeaway: Promote your book.

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Brent Jones: Use a lead magnet

Takeaway: Give readers a free sample of your book.

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Nicole Dieker: Make it clear how to reach you

Takeaway: Playing hard to get is not a wise move for an indie author.

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Austin Kleon: Keep your website up-to-date

Takeaway: Give people a reason to come back.

Something as simple as an up-to-date Twitter feed or a list of upcoming events can keep your website feeling fresh and show that you’re committed to interacting with your readers. If you're able to blog regularly, all the better!

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Gary Shteyngart: Give it a personal touch

Takeaway: Know when to break the rules.

Upon first glance at Gary’s website, you might think, “Well, that’s zany.” But whether you realize it or not, two concrete goals have been achieved: (1) the website has left an impression that’s on-point with the author’s brand, and (2) it's given you an idea of what Gary’s writing is like.

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J.K. Rowling: Add a social element

Takeaway: Make your site interactive for engagement and retention.

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Megan McDonald: Brand your site

Takeaway: Your website should be an extension of your author brand.

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Miquel Reina: Bring your site to life

Takeaway: A little bit of movement goes a long way.

Upon first glance at the homepage of Miquel Reina's author website, nothing appears out of the ordinary... until the first image begins to change. 

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Anthony Horowitz: Be selective in your use of color

Takeaway: Don’t use all the colors in the rainbow if you don’t want to distract visitors.

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Commandment #1 Love thy reader as you love thy book.

If you want readers to care about your book, you need to care about readers.

  • Know Thy Reader
  • Listen to Thy Reader
  • Serve thy Reader

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Stats reveal that digital marketing needs LinkedIn

It contributes 46 percent of the social traffic to all corporate websites and 50 percent of the social traffic to B2B websites and blogs. Since inbound marketing can save up to 62 percent of the marketing budget, LinkedIn also emerges as a cost-effective platform. 

To drive traffic to your website, blog, or podcast, you need to place backlinks and calls-to-action (CTAs) within various LinkedIn Pages. Backlinks are links to your webpages outside social media and CTAs are messages that encourage users to take an action, i.e. click on your backlink.

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