13 Author Websites That Get It Right

Takeaway: Give people a reason to come back.

Something as simple as an up-to-date Twitter feed or a list of upcoming events can keep your website feeling fresh and show that you’re committed to interacting with your readers. If you're able to blog regularly, all the better!

Takeaway: Make sure you’re visible to your target market.

f you have written your novel for a certain market, then you correspondingly want to ensure you are putting your book and yourself out there in a way that is accessible to that market.

Takeaway: Keep it simple.

Takeaway: Your website should visually give readers a taste of your book.

Takeaway: Your website should be an extension of your author brand.

Takeaway: Don’t use all the colors in the rainbow if you don’t want to distract visitors.

Takeaway: Offer a little something extra.

Gretchen Rubin has done this by devoting whole pages of her sites to tips-filled listicles, “revealing” quizzes, podcasts, and resources for applying her methods for a happy life

Takeaway: Give readers a free sample of your book.

Takeaway: Know when to break the rules.

Upon first glance at Gary’s website, you might think, “Well, that’s zany.” But whether you realize it or not, two concrete goals have been achieved: (1) the website has left an impression that’s on-point with the author’s brand, and (2) it's given you an idea of what Gary’s writing is like.

Takeaway: Playing hard to get is not a wise move for an indie author.

Takeaway: A little bit of movement goes a long way.

Upon first glance at the homepage of Miquel Reina's author website, nothing appears out of the ordinary... until the first image begins to change.