Have you felt that whenever you’re trying to remember someone you met in the past, you find it difficult to recall them from memory but recognise them easily through looking at their pictures?
These scenarios exemplify Recognition over Recall. It’s easier for people to recognize something previously experienced than recall it from memory. Recalling from memory leads to an increase in cognitive load.
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Recognition leaves cues (e.g. "Are mint & lime in a mojito? ”), whereas recall doesn't ("What are the main ingredients in a mojito? "). The end goal of these questions is the same, but the former is easier to answer: you just have to recognise w...
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