Astrology means something different to everyone, and true significance lies in what it symbolizes to each individual.
For some, astrology poses as a kind of blueprint of self-awareness and emotional balance and is a tool for self-empowerment, self-awareness, and empathy.
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So many of us turn away from religion because we actually crave meaning, we just also happen to equally crave personalization, and it is that personalization that could explain why millennials are turning to astrology over something more structured and authoritarian, like religion.
This is not an abandonment of religion, but rather a spiritual shift. People, inherently, want to believe something, and are just feeling more comfortable expressing what somethings work for them specifically.
The most common way astrology is explained in psychological terms is The Barnum Effect, which is a tendency for an individual to believe vague or “barnum” statements when told it applies specifically to themselves or a group they belong to. (I’m such a Libra!)
So, sometimes a sort of magical thinking causes us to superimpose our life experiences and personality traits, twisting them into a shape that allows us to fit a square into a circle.
Astrology has been around for thousands of years. Babylonian astrologers were considered scientists in their own time, credited with being the first to notice that the stars and planets moved in patterns.
Once they realized that these movements would have a tendency to connect with life events on earth they began documenting and naming them.
The basic premise of astrology is that the sun, moon, planets, and constellations have some type of effect on us as people as well as the world around us.
Using a predetermined set of rules about their positions and movements, we can, it’s said, attempt to understand our own personality and compulsions and (to an extent) predict the behavior of others.
Astrology is currently enjoying a broad cultural acceptance through the Internet. It is a content business as well as a traditional spiritual practice.
Many people are explaining themselves by way of sun, moon and rising signs. In the corporate world, astrologers are partnering with brands to help expand the business. For instance, Amazon sent out “shopping horoscopes” to its Prime Insider subscribers.
Interest in Western astrology was experiencing increased interest in the years leading up to the pandemic but surged in 2020. Google Trends shows that searches for "birth chart" and "astrology" hit five-year peaks in 2020 when younger and more diverse astrologers emerged on social media.
Since the beginning of the pandemic, many people are turning to astrology. What they have in common is a desire for support, connection, and self-knowledge.
Astrology has known different times, throughout which it was more or less important to people all over the world.
Millennials are said to have taken astrology to the next level. By allowing people to check their zodiac online, and therefore to have access to even more unlimited information, astrology is becoming more and more popular as time goes by.
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