Factors that increase the likelihood of successful movements

Successful movements should:

• Define their goals and target the institution that has the power to make the changes.
• Act in a political environment in which they have the leverage to demand systemic change.
• Include ordinary members in decisions about the goals and tactics, including organisations that link the movement to the communities that will benefit from the movement's success.
• Gather sympathisers, celebrities, patrons who want to contribute.
• Allow individuals to choose the actions they are willing to take.
• Create an active and supportive internal life and culture among their participants.