Spend time on defining the problem

Once we find the true form of a problem, we are halfway towards a solution.

• Creatively reshaping and restructuring a problem makes us look at it from different angles, and provides us valuable knowledge about the problem and the possible solution.
• Analyzing why...

If you’re feeling stuck on a problem, try going to bed. You just might have a more creative solution in the morning.

When we’re in REM, our brains are better able to integrate unassociated information, which is essential to creative thinking (and can explain why dreams are so bizarre...

A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. But not every problem is equally important. Some problems need a straightforward solution, while others require more innovation.

The steps you take – and the amount ...