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Many of us read, yet we are far from reaping its benefits, for we fail to retain the knowledge and apply it into our daily routine. Here is a 5 step strategy to help you reap the benefits:
Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.
In Contagious , he shares why certain products, campaigns, and articles catch on and go viral while others don’t.
The book presents a 6-step framework to create brands and messages that are worth sharing.
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