"The same way that you can suggest false memories, you can reverse them by giving people a different framing"
AILEEN OEBERST
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The Concept Of False Memory
We are continually creating memories of facts that don't exist. The creation of false memories is strongly influenced by imagination, beliefs, social influence, and suggestions from the environment.
- People naturally change what they remember from the meanings they build when listenin...
The Framing Effect Of Costs
Framing is a bias-inducing technique that seems to tilt buyer preferences by providing the same information in different ways. It makes people see the same data in such a way that it affects their choices.
Example: A $10 watch with $5 shipping charges may be a turn-off...
Memory Distortion
We all can form complex false memories in us, and it can even impact our decision making and future behavior. Planting false memories in a person can be used to tackle certain disorders like obesity and alcoholism.
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