"Every choice we make in life is an experiment. Every day offers fresh opportunities to find better decision-making frames. We live in a time when data is more plentiful, cheaper to analyze, and easier to translate into action than ever before. Smartphones, websites, digital databases, and apps put information at our fingertips. But it only becomes useful if we know how to make sense of it."
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Similar ideas to CHARLES DUHIGG
Every choice has a price, but when we are motivated, it is easier to bear the inconvenience of action than the pain of remaining the same.
In other words, at some point, it becomes more painful to not do the work than to actually do it.
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