Use names at critical moments

An effective subject line consists of three things:

• It is short
• It calls for action
• It indicates familiarity with the recipient

For example, Meeting tomorrow, please respond!

The last impression can be just as powerful as the first impression. It's the one thing that sticks with your reader.

If there is one important thing to say or one vital thing you need from your recipient, try to wait until the end and put it in the P.S. line.

Research shows that many emails aren't read but just skimmed or deleted. Every word you write past your first 40, you directly reduce the chances of getting an answer.

• Be very brief, around 280 characters. But that may be impossible.
• Otherwi...

About 300 billion emails are sent around the globe every day. On average, people working in an office get 121 emails per working day. We often send and read them without thinking about them for a second.

But emails are vital. We send them ...